WOWOW Reflective Wear

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WOWOW Reflective Wear

A brand with over 20 years of experience in the industry. Built on quality, safety, and innovation.

Most trusted brand in the market for fluo and reflective items, with roots in Belgium and a presence across Europe.

We are passionate about making everyone visible on the road with certified products, trendy visibility, and our own in-house designs.

Find out more about us

WHAT IS THE IMPACT?

Fluo

Reflective

LATEST NEWS

Aug 6, 2025

A Night (Ride) to remember!

What an extraordinary evening it was! On this special occasion, we had the pleasure of hosting a select group of cycling enthusiasts for an unique night ride along the course of...

Aug 6, 2025

We welcome Bert De Backer as our Brand Ambassador.

Former professional cyclist and father of two, Bert De Backer, has joined the WOWOW family as our official brand ambassador. With a career that included races like the Giro d’Italia...

Aug 6, 2025

A Night (Ride) to remember!

What an extraordinary evening it was! On this special occasion, we had the pleasure of hosting a select group of cycling enthusiasts for an unique night ride along the course of...

Aug 6, 2025

We welcome Bert De Backer as our Brand Ambassador.

Former professional cyclist and father of two, Bert De Backer, has joined the WOWOW family as our official brand ambassador. With a career that included races like the Giro d’Italia...

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20 YEARS OF VISIBILITY

WOWOW Reflective Wear

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Discover Our New
2025 Collection

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2025 Collection

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OUR FAN FAVOURITES

THE POWER OF VISIBILITY.
CERTIFIED FOR SAFETY.
STYLISH FOR ALL PURPOSES.

COMMUTING

CYCLING

RUNNING

WALKING

KIDS

COMMUTING

CYCLING

RUNNING

WALKING

KIDS

WOWOW Reflective Wear

A brand with over 20 years of experience in the industry. Built on quality, safety, and innovation.

Most trusted brand in the market for fluo and reflective items, with roots in Belgium and a presence across Europe.

We are passionate about making everyone visible on the road with certified products, trendy visibility, and our own in-house designs.

SHOP OUR COLLECTIONS

Women

Men

Kids

Accessories

WHAT IS THE IMPACT?

LATEST NEWS

A Night (Ride) to remember!

We welcome Bert De Backer as our Brand Ambassador.

A Night (Ride) to remember!

We welcome Bert De Backer as our Brand Ambassador.

Your cart is empty

Your cart is empty

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Discover Our New2025 Collection

GET VISIBLE

Discover Our New2025 Collection

GET VISIBLE

OUR FAN FAVOURITES

THE POWER OF VISIBILITY. CERTIFIED FOR SAFETY. STYLISH FOR ALL PURPOSES.

COMMUTING

CYCLING

RUNNING

WALKING

KIDS

COMMUTING

CYCLING

RUNNING

WALKING

KIDS

WOWOW Reflective Wear

A brand with over 20 years of experience in the industry. Built on quality, safety, and innovation.

Most trusted brand in the market for fluo and reflective items, with roots in Belgium and a presence across Europe.

We are passionate about making everyone visible on the road with certified products, trendy visibility, and our own in-house designs.

SHOP OUR COLLECTIONS

Women

Men

Kids

Accessories

WHAT IS THE IMPACT?

LATEST NEWS

A Night (Ride) to remember!

We welcome Bert De Backer as our Brand Ambassador.

A Night (Ride) to remember!

We welcome Bert De Backer as our Brand Ambassador.

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Discover Our New
2025 Collection

Discover Our New
2025 Collection

THE POWER OF VISIBILITY.
CERTIFIED FOR SAFETY.
STYLISH FOR ALL PURPOSES.